You’ve just used a positioning statement with a prospect and they say that the situation doesn’t resonate with their company. Should you try again with a different positioning statement?
No, if the positioning statement didn’t resonate with the prospect, they probably aren’t a good fit. Use this as an opportunity to politely end the call.
No, be respectful of your prospect and back off.
Yes, don’t give up. Keep on trying until you find a positioning statement that resonates, no matter how long it takes.
Yes, always come with a backup positioning statement and try again.
