You can use the AdWords Application Programming Interface (API) to:
integrate AdWords data with your inventory system
integrate AdWords data with multiple manager accounts
override AdWords functions you don’t need
integrate data about competitors into your account
Explanations:The API is flexible and functional — you can use it to build an application that meets your needs. Using the API, you can:
- Automatically generate keywords, ad text, landing pages, and custom reports.
- Integrate AdWords data with your inventory system to manage campaigns based on stock.
- Develop additional tools and applications to help you manage accounts.
Read more here: https://support.google.com/adwords/answer/2375503?hl=en
https://www.youtube.com/watch?v=DhljumFL9sE
