Why might a cosmetics company that traditionally sells products in stores promote their app?
- The app can help customers buy products they were already likely to buy.
- The app can forecast makeup products customers are likely to buy.
- The app can let customers try products virtually.
- The app can help customers write product reviews.
Explanation:
A cosmetics company that traditionally sells products in stores might promote their app primarily because the app can let customers try products virtually. This option is correct because virtual try-on features have become increasingly popular and valuable in the cosmetics industry, allowing customers to digitally sample various makeup products before making a purchase. By leveraging augmented reality (AR) technology within their app, the cosmetics company can provide an interactive and immersive experience where users can virtually apply different shades of makeup to see how they look in real-time. This not only enhances the customer’s shopping experience but also addresses common concerns such as color matching and product suitability, ultimately increasing confidence in purchasing decisions. Additionally, promoting the app enables the cosmetics company to reach a wider audience beyond their physical store locations, potentially expanding their customer base and driving incremental sales. Therefore, highlighting the app’s virtual try-on feature serves as a compelling reason for the cosmetics company to promote their app, aligning with evolving consumer preferences and enhancing the overall shopping experience for their customers.
