Why is optimising customer touchpoints online beneficial for businesses?
- It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
- It gives businesses the opportunity to save money on online advertising
- It provides customers with value every time they come into contact with a brand, helping build trust
- It gives businesses an opportunity to collect more data from potential customers
Explanation:
Optimising customer touchpoints online is beneficial for businesses because:
© It provides customers with value every time they come into contact with a brand, helping build trust
Optimising customer touchpoints online means that businesses are providing value to their customers at every stage of the customer journey. This helps build trust and loyalty with customers, which can lead to increased sales and revenue. By providing a positive experience at every touchpoint, businesses can differentiate themselves from their competitors and create a strong brand identity.