Why is it not advisable for an advertiser to have a tag set to conditional firing in Google Ads Conversion Tracking?
- Conditional Firing breaks the ability to surface cross-device conversions, view-through conversions and GDN conversion lift
- Conditional Firing breaks the ability to assign value to a conversion, particularly as it relates to life-time value
- Conditional Firing can break API calls that are necessary for app tracking to work effectively with both iOS and Android
- Conditionally Firing a tag breaks the ability of Google Ads to connect data to Analytics