Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)
- Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
- Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
- Employment targeting allows you to serve your ads only to those people who work in a specified field.
Explanation:
You can use device targeting and location targeting to optimize your google ads campaign. You can set the custom bids for these targeting options. If you are getting better conversions from a particular device or geo-location you can increase the bid for that. Reach your customers on any device, including desktops, tablets, and smartphones using the device targeting option.
- Learn more here: https://skillshop.exceedlms.com/student/path/18128-google-ads-search-certification
- First chapter: Grow Your Business with Google Ads
- Sub-Chapter: Support your business goals with Google Ads
Location targeting enables advertisers to specify where their ads should appear, ensuring they reach the intended audience in relevant geographic locations. This precision is crucial for businesses targeting local customers or specific regions. On the other hand, device targeting allows advertisers to tailor their ads to different devices, including desktops, tablets, and smartphones. This flexibility ensures that ads are optimized for the device being used by the target audience, enhancing the user experience and maximizing the effectiveness of the advertising campaign across various platforms. By leveraging these targeting options, advertisers can refine their campaigns to reach the right audience in the right location and on the right device, thereby improving ad performance and maximizing return on investment.