Which term best describes the business activity that occurs when website visitors buy products or services from you online?
- A E-commerce
- B Display advertising
- C Search engine marketing
- D Pay per click
Explanation:
E-commerce is the process of buying and selling goods or services over the internet. E-commerce can take various forms, such as business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), or consumer-to-business (C2B). E-commerce can offer various benefits for both buyers and sellers, such as convenience, lower costs, wider selection, and increased customer satisfaction .
The other terms are related to different aspects of online advertising. Display advertising is a type of online advertising that uses banners, images, videos, or other visual elements to attract attention and generate clicks . Search engine marketing (SEM) is a type of online marketing that involves promoting a website by increasing its visibility in search engine results pages (SERPs) through paid ads or organic optimization . Pay per click (PPC) is an advertising model that lets advertisers pay a fee each time one of their ads is clicked by a user.