Which of these is a good practice to keep in mind when sending emails to your contacts?
- Run an A/B test on your subject line to determine which one works best
- Send the same generic and simple message to your entire contact database
- Include enough content in the email so there is no need for them to click away to read further elsewhere
- Only include a call-to-action on the landing page you’re linking to in the email
Explanation:
A good practice to keep in mind when sending emails to your contacts is to run an A/B test on your subject line to determine which one works best. This can help you optimize your email campaigns and improve open rates. Sending the same generic and simple message to your entire contact database is not a good practice because it can lead to low engagement and high unsubscribe rates. Including enough content in the email so there is no need for them to click away to read further elsewhere can be helpful, but it’s also important to include a clear call-to-action that encourages the recipient to take action. Including a call-to-action only on the landing page you’re linking to in the email can make it more difficult for recipients to take action and can lead to lower conversion rates.