Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?
- A It will help the ad stand out and encourage people to click it
- B It will guarantee the ad appears at the top of the search results
- C It will increase the amount of users across your entire website
- D It can increase the quality score of your ad
Explanation:
Including an offer in a Search Engine Marketing (SEM) ad can help the ad stand out and encourage people to click it. It can also increase the quality score of your ad.