Which of the following statements is true when describing how retargeting ads work?
- Retargeting ads are visible to people who haven’t been on your website yet
- Once a user visits your site, the code drops an anonymous browser cookie
- Once your customer purchases, you can not turn off the retargeting ad
- Retargeting will always drive customers to your site
Explanation:
Retargeting ads work by showing ads to people who have already visited your website. Once a user visits your site, the code drops an anonymous browser cookie. This cookie allows you to track the user’s activity across the web and show them targeted ads based on their browsing history. Retargeting ads can be used to promote specific products or services, offer discounts or promotions, or simply remind users of your brand.
