Which of the following is true?
- Funnels and flywheels are two different ways of saying the same thing.
- The funnel is a better business model than the flywheel because it enables you to compare the performance of one salesperson to another.
- A flywheel is the best model for customer service teams, while a funnel is the best model for sales teams.
- The flywheel is a better business model than the funnel because it takes into account the impact current customers have on future customers.
Explanation: The correct answer is The flywheel is a better business model than the funnel because it takes into account the impact current customers have on future customers. The traditional sales funnel model focuses primarily on acquiring new customers, moving them through various stages of the buying process, and then potentially losing touch with them after the sale. However, the flywheel model, introduced by HubSpot, emphasizes the importance of customer satisfaction and retention by viewing customers not as the endpoint of a transaction but as central to the ongoing success of a business. In the flywheel model, happy customers become advocates who help attract new customers through referrals and positive word-of-mouth, thereby fueling the growth of the business. By prioritizing customer experience and satisfaction, the flywheel model recognizes that current customers can have a significant impact on future sales and business growth, leading to sustainable long-term success. This approach contrasts with the traditional funnel model, which may overlook the potential of existing customers to contribute to the growth and success of the business beyond the initial transaction.