Which of the following is the most accurate analogy for a display advertising network?
- A A targeting option for publishers
- B A marketplace between online publishers and advertisers
- C A payments system for online ad campaigns
- D A targeting option for advertisers
Explanation:
A display advertising network can be thought of as a marketplace between online publishers and advertisers. Publishers can offer ad space on their websites or platforms, while advertisers can bid on that ad space and create ads that will be displayed to the publisher’s audience. Display advertising networks can help connect advertisers with the right publishers and audiences, while also providing tools for tracking and optimizing ad performance.