Which of the following is NOT a “job dimension” that Jobs Theory might uncover?
- Demographic information
- Functional requirements
- Financial requirements
- Personal identity
Explanation: The correct answer is Demographic information. Jobs Theory seeks to understand the functional, emotional, and social dimensions of why customers ‘hire’ products or services to fulfill specific needs. Functional requirements refer to the specific tasks or objectives that customers want to accomplish, while financial requirements pertain to the economic considerations involved in the purchase decision. Personal identity relates to how customers perceive themselves or how they want to be perceived by others through their choices and behaviors. These dimensions provide valuable insights into the motivations and desired outcomes driving customer behavior. However, demographic information, such as age, gender, income, or location, is not considered a job dimension in Jobs Theory. While demographic data may be useful for segmentation or targeting purposes, it does not directly relate to the underlying needs or motivations that Jobs Theory seeks to uncover. Therefore, the correct answer accurately identifies demographic information as not being a job dimension that Jobs Theory might uncover, distinguishing it from the other options provided.
