Which of the following is NOT a default contact property in HubSpot CRM?
- Favorite flavor of cake (a free-fill sample property)
- Next activity date (the date of a contact’s next meeting or task, if any)
- Form submission (the name of any form the contact has submitted from your website)
- Last contacted (the date or time period a person last received contact from a member of your sales team)
Explanation: The correct answer is Favorite flavor of cake (a free-fill sample property). In HubSpot CRM, default contact properties are standard fields that come predefined within the system to capture essential information about contacts and their interactions with your business. These default properties typically include details such as the contact’s name, email address, company, job title, and communication preferences. They serve as foundational elements for organizing and managing contact data efficiently. However, ‘Favorite flavor of cake’ is not a standard field within HubSpot CRM. This example highlights the importance of distinguishing between default properties, which are integral to standard CRM functionalities, and custom properties, which users can create to capture additional information tailored to their specific business needs. While default properties are universally available and consistent across HubSpot accounts, custom properties allow users to extend the CRM’s functionality by defining unique data fields relevant to their business processes. Therefore, ‘Favorite flavor of cake’ does not fall under the category of default contact properties, emphasizing the distinction between standard system fields and user-defined custom fields within HubSpot CRM.