Which of the following is an advantage of e-commerce?
- More relaxed checkout procedure
- Low operational costs
- Minimal interaction required with the customer
- Segmentation of audiences
Explanation:
E-commerce has several advantages over traditional commerce. One of the advantages is that it offers a more relaxed checkout procedure. This means that customers can complete their purchases without having to wait in long lines or deal with other customers. Another advantage is that e-commerce has low operational costs compared to traditional commerce. E-commerce also requires minimal interaction with the customer, which can be beneficial for businesses that want to reduce their customer service costs. Finally, e-commerce allows businesses to segment their audiences more effectively, which can help them target specific groups of customers with tailored marketing messages.