Which of the following is an accurate definition of what a content marketing campaign involves?
- Creating and posting content ad-hoc when you have the time
- The creation of time-sensitive content that can be published through various channels
- Regularly emailing customers with news about a business’s products or services
- The creation and promotion of online materials with the goal of increasing interest in a product or service
Explanation:
A content marketing campaign involves the creation and promotion of online materials with the goal of increasing interest in a product or service. This can include blog posts, videos, social media posts, infographics, and more. The content should be informative and engaging, and should provide value to the reader or viewer. The goal of a content marketing campaign is to attract and retain customers by creating and sharing valuable content that addresses their needs and interests. Creating content ad-hoc when you have time is not an effective strategy for a content marketing campaign. Regularly emailing customers with news about a business’s products or services is more closely related to email marketing than content marketing.