Which of the following is a pitfall when using social media for business?
- 2-way conversation with customers
- Not being present on every social media platform
- Not having the resources to respond to comments and questions in a timely manner
- Spending too much time reviewing social media analytics
Explanation:
Not having the resources to respond to comments and questions in a timely manner is a pitfall when using social media for business. Spending too much time reviewing social media analytics may also be a pitfall, as it can take away from other important tasks such as creating content and engaging with customers. Having a 2-way conversation with customers and being present on every social media platform may not necessarily be pitfalls, but they can be challenging depending on your resources and goals.