Which of the following is a common feature of email marketing platforms?
- Personalised, custom templates
- A free list of email addresses you can target
- A feature allowing users to unsubscribe from your emails
- Automation of your search ad campaigns
Explanation:
A common feature of email marketing platforms is A feature allowing users to unsubscribe from your emails. Email marketing platforms allow you to create custom templates that reflect your brand and messaging. You can also personalize your emails with the recipient’s name or other information to make them more engaging. A free list of email addresses you can target is not a common feature of email marketing platforms. A feature allowing users to unsubscribe from your emails is a legal requirement and is included in all email marketing platforms. Automation of your search ad campaigns is more closely related to search engine marketing than email marketing.