Which of the below is NOT one of the three factors determining how an influencer can impact behavior?
- Relevance
- Reach
- Resonance
- Recognition
Explanation: Recognition is not one of the three factors determining how an influencer can impact behavior. The correct factors are relevance, reach, and resonance. Relevance refers to the alignment between the influencer’s content and the interests, values, and preferences of their audience. A relevant influencer is more likely to engage and influence their followers because their content resonates with them on a personal level. Reach refers to the size and scope of the influencer’s audience or following across various platforms. Influencers with a larger reach have the potential to reach a broader audience and amplify their message to a wider pool of potential consumers. Resonance encompasses the level of engagement, trust, and connection that the influencer has with their audience. Influencers who can create meaningful connections and foster genuine interactions with their followers are more likely to have a lasting impact on their behavior. Therefore, recognition is not a factor in determining an influencer’s impact on behavior, making it the correct answer.
