Which demonstrates the “Connect” principle in the ABCDs?
- Include a call to action (CTA)
- Integrate your brand in natural usage in the first five seconds
- Frontload the story arc
- Consider quick cuts to keep the energy up
or
- Include a call to action (CTA)
- Speak directly to viewers by breaking the fourth wall
- Frontload the story arc
- Integrate your brand in natural usage in the first five seconds