Which demonstrates the “Brand” principle in the ABCDs?
- Using tightly cropped shots of key people or products
- Integrate your brand in natural usage in the first five seconds
- Use friendly, relatable, and recognizable people
- Include a call to action (CTA)
or
- Focus on framing
- Include a call to action (CTA)
- Frontload the story arc
- Use natural, on-product integrations versus using forced logos or supers