Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?
Mastheads
Bumper ads
TrueView ads
Google Preferred
Explanation:
TrueView video ads drive audience consideration by enabling viewers to opt in to more engaging ads delivered in more places.
- Viewers must choose to watch TrueView video ads, so you know they had some interest.
- TrueView ads can be longer than 30 seconds, unlike other formats. So you can deploy more engaging product demos, customer testimonials, and how-to product demonstrations.
- TrueView ads can appear on YouTube and video partners on the Google Display Network.
Read more here:
- Open>> https://academy.exceedlms.com
- Course: Google Ads Video
- Topic: Find the right video solutions & metrics