When you use Jobs Theory to develop a timeline of events, where does that timeline start?
- The first time a potential employee hears about your company.
- The first time a potential customer realizes they have a need.
- The day your company was founded.
- The day you were hired into your current role.
Explanation: The correct answer is The first time a potential customer realizes they have a need. Jobs Theory focuses on understanding the journey that customers go through from recognizing a need to fulfilling that need by purchasing a product or service. Therefore, when developing a timeline of events using Jobs Theory, the starting point is the moment when a potential customer becomes aware of a need or problem they want to address. This could be triggered by various factors such as a change in circumstances, encountering a challenge, or experiencing dissatisfaction with existing solutions. By identifying this initial ’trigger event,’ businesses can gain insights into the specific circumstances and motivations that drive customers to seek out solutions, helping them to better understand customer needs and design products or services that address those needs effectively. Therefore, the correct answer accurately reflects the foundational principle of Jobs Theory, which is to understand why people ‘hire’ products or services by starting the timeline from the moment a potential customer realizes they have a need.