When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?
- Maximize Clicks
- Cost-per-thousand impressions (CPM)
- Manual cost-per-click (CPC)
- Cost-per-acquisition (CPA)
or
- Cost-per-thousand impressions (CPM)
- Cost-per-acquisition (CPA)
- Automatic cost-per-click (CPC)
- Manual cost-per-click (CPC)
Explication:
Automatic bidding let’s Google set bids to try to get the most clicks within your budget. Note: this could be not cost-effective approach. You should always optimize your campaigns. Manual CPC is a way to go if you are skilled advertiser. Means, given question is redoubtable
Maximize Clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget. This article explains how the automated Maximize Clicks bid strategy works and what its settings are.
Read more here: https://support.google.com/partners/answer/6268626?hl=en
Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business.
Read more here: https://support.google.com/adwords/answer/2979071
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