When setting up a new App campaign, which three settings must be made at the campaign level?
Select the best answer.
- Budget, language, location
- Ad formats, budget, location
- Ad formats, budget, language
- Ad formats, language, location
Explanation:
Selecting the option ‘Budget, language, location’ is essential when setting up a new App campaign because these three settings are fundamental for defining the campaign’s scope, targeting parameters, and resource allocation. Firstly, establishing the **budget** at the campaign level determines the total amount of financial resources allocated to the campaign, enabling advertisers to control spending and manage campaign costs effectively. Secondly, specifying the **language** setting ensures that the campaign’s ads are displayed to users who speak the selected language, optimizing ad relevance and engagement for the target audience. Lastly, setting the **location** parameter allows advertisers to target users in specific geographic regions or locations, tailoring the campaign’s reach to relevant markets and maximizing its impact within desired areas. By configuring these settings at the campaign level, advertisers can establish a solid foundation for their App campaigns, aligning resources with campaign objectives and ensuring that ads are delivered to the right audience in the right context, thereby increasing the likelihood of campaign success.
