When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?
- A To see personal data about the person who bought from you
- B To understand what is working and what is not
- C To increase your budget to get more traffic
- D To advertise internationally more easily
Explanation:
Conversion tracking is a tool that allows you to see what happens after a customer clicks on your ad. By using conversion tracking, you can see how effectively your ad clicks lead to valuable customer activity, such as website purchases or phone calls. This information can help you identify which ads, keywords and campaigns are most effective and optimize your bids, ad text and other campaign elements accordingly.
So the answer to your question is B – To understand what is working and what is not.