When planning your display advertising, what does the word ‘placement’ mean?
- The exact location of your ad on a particular page of a website
- The size and position of your ad
- The exact location of your ad on search engine results pages
- The position of text within your ad
Explanation:
The word ‘placement’ refers to the exact location of your ad on a particular page of a website. This can include the size and position of your ad. By choosing the right placement for your ad, you can increase its visibility and reach more potential customers.