When optimising a website for search, what impact do meta and title tags have on the search engine?
- A They are hidden messages that have no bearing on search engines
- B They are the on-page content that appears on your homepage, telling search engines what you do
- C They are automatically generated and help websites rank within search engines
- D They are embedded messages that help the search engine determine what’s on the page
Explanation:
When optimizing a website for search, meta and title tags have a significant impact on the search engine. They are embedded messages that help the search engine determine what’s on the page. The title tag is an HTML element that specifies the title of a web page. It appears in the browser’s title bar and in the page’s HTML code. The meta tag provides metadata about the HTML document. Metadata will not be displayed on the page but will be machine-readable. It can help search engines understand what your page is about and improve your click-through rate (CTR) by providing more information about your content in search results.