When looking to attract a local audience, why it is important to optimise your website and content for mobile users?
- Because local users tend to use their mobile devices when they’re out of the house
- Because mobiles will replace desktop computers
- Because all online users browse on mobile devices these days
- Because marketing for mobile is more cost effective
Explanation:
When looking to attract a local audience, it is important to optimize your website and content for mobile users because local users tend to use their mobile devices when they’re out of the house. This means that if your website is not optimized for mobile devices, you could be missing out on potential customers who are searching for businesses like yours on their phones.
In addition to this, Google has also started using mobile-first indexing, which means that they are now using the mobile version of your website as the primary version for indexing and ranking. This makes it even more important to have a mobile-friendly website if you want to improve your visibility in local search results.