When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?
- Social media following
- Bid value
- Domain authority
- Average number of visitors to the company’s website
Explanation:
When it comes to search ads, bid value could dictate how an ad will perform against a competitor. The higher your bid value, the more likely your ad will appear above your competitors’ ads in search engine results pages (SERPs).