When it comes to search ads, which description best describes ‘negative keywords’?
- Keywords with no association to your site
- Keywords with a poor search volume
- Keywords that are excluded from a campaign
- Keywords that are typed incorrectly
Explanation:
Negative keywords are keywords that are excluded from a campaign. They are used to prevent your ads from showing for searches that are not relevant to your business. For example, if you sell shoes but don’t sell boots, you might add “boots” as a negative keyword to prevent your ads from showing for searches related to boots.