When it comes to email marketing, what do we mean by the term A/B testing?
- A/B testing means you can split your contacts alphabetically
- A/B testing means you send the same email twice to the same people
- A/B testing means splitting your audience and sending each of them a different variation of your email
- A/B testing means it is spell checked and proofed, prior to hitting send
Explanation:
A/B testing in email marketing means splitting your audience and sending each of them a different variation of your email. This allows you to test which version of your email performs better in terms of open rates, click-through rates, and conversions. You can then use this information to optimize your email campaigns and improve their effectiveness.