When asking a customer about their shopping preferences, you want to learn all of the following EXCEPT:
- What features they look for in a product like yours.
- What their buying process looks like.
- Whether or not they want to work with a salesperson.
- Who else is involved in their buying process.
Explanation: The correct answer is What features they look for in a product like yours. When asking a customer about their shopping preferences, it’s essential to gather information that helps understand their decision-making process and buying behavior, which includes aspects like their buying process, who else is involved, and their preference regarding sales interaction. However, inquiring about the specific features they seek in a product similar to yours might not be the most effective approach during this phase. Instead, it’s more valuable to understand their broader needs, pain points, and goals, which can then inform the development or marketing of your product. Focusing on features they desire in a product similar to yours assumes they already have a clear understanding of what they need, potentially overlooking underlying needs or preferences that could be addressed by your product in unique ways. Therefore, while gathering insights into their buying process, stakeholders, and interaction preferences are crucial for tailoring your sales approach, delving into specific product features may not provide as much actionable insight at this stage.
