What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
- The advertiser pays for an impression on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding.
- The advertiser pays for a click on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding.
- The advertiser pays for a click on an ad with with CPC bidding, and pays for a video ad impression with CPV bidding.
- The advertiser pays for a click on an ad with CPC bidding, and pays for a conversion with CPV bidding.
Explanation:
With Cost-Per-Click (CPC) bidding, you can set a maximum price on the cost of someone clicking on your AdWords ads. You pay per click. CPV is a bidding method for video campaigns where you pay for a view. A view is counted when a viewer watches 30 seconds of your video ad (or the duration if it’s shorter than 30 seconds) or interacts with the ad, whichever comes first. Video interactions include clicks on the call-to-action overlays (CTAs), cards, and companion banners.
With CPV bidding, you’ll pay for video views and other video interactions (such as clicks on the call-to-action overlays, cards, and companion banners), whichever comes first.
Read more here: https://support.google.com/adwords/answer/2472735?hl=en
