What metrics are most important during the enable phase?
- ROI, profitability, and year-over-year growth
- Customer retention, rep productivity, and employee happiness
- Close rates, time to close, and customer satisfaction
- Time to complete key tasks, time spent connecting with customers and making sales, and quota attainment
Explanation: The correct answer is Time to complete key tasks, time spent connecting with customers and making sales, and quota attainment. In the enable phase of the frictionless selling framework, the focus is on equipping the sales team with the necessary tools and resources to enhance their productivity and effectiveness. Therefore, the metrics that are most important during this phase revolve around measuring the efficiency and efficacy of sales activities. ‘Time to complete key tasks’ provides insights into how efficiently sales representatives are executing essential activities, highlighting areas where processes may need streamlining or optimization. ‘Time spent connecting with customers and making sales’ indicates the proportion of a salesperson’s time dedicated to engaging with prospects and converting leads, serving as a measure of their productivity and focus on revenue-generating activities. Additionally, ‘quota attainment’ evaluates the success of individual sales representatives or the sales team as a whole in meeting their sales targets, reflecting their overall performance and contribution to business objectives. By tracking these metrics during the enable phase, organizations can assess the effectiveness of their enablement efforts and identify areas for improvement to drive sales performance and achieve sustainable growth. Therefore, the selected answer accurately identifies the key metrics that are most relevant and impactful during the enable phase of the frictionless selling framework.