What is the website performance roadmap?
- A step-by-step guide for auditing and identifying improvements on your website.
- A milestone-based approach for determining when to build new pages or sections onto the website.
- A framework used by the stakeholders to determine when they should redesign a new website versus continue to optimize an existing website.
- A framework used by the strategist when they’re planning during the continuous improvement stage.
Explanation: The correct answer is A framework used by the strategist when they’re planning during the continuous improvement stage. The website performance roadmap serves as a strategic framework utilized by the strategist or team leader during the continuous improvement stage of Growth-Driven Design. It provides a structured approach to planning and executing improvements, optimizations, and enhancements to the website over time. The roadmap outlines key milestones, objectives, and priorities based on insights gathered from user data, feedback, and performance metrics. By following the roadmap, the team can systematically address areas of opportunity, aligning website enhancements with overarching business goals and objectives. This approach ensures that website improvements are prioritized, planned, and implemented in a strategic manner, driving continuous growth and improvement in website performance and user experience. Therefore, the website performance roadmap plays a vital role in guiding the team’s efforts towards achieving sustainable and impactful results throughout the continuous improvement stage of the Growth-Driven Design methodology.