What is the purpose of the ‘See, Think, Do, Care’ framework?
- To help determine a marketing strategy
- To help a business understand the customer journey online
- To help a business reach a global audience
- To give insight into specific customer groups
Explanation:
The purpose of the ‘See, Think, Do, Care’ framework is:
(B) To help a business understand the customer journey online
The ‘See, Think, Do, Care’ framework is a model that helps businesses understand the customer journey online. It breaks down the customer journey into four stages: See (awareness), Think (consideration), Do (purchase), and Care (loyalty). By understanding each stage of the customer journey, businesses can create more effective marketing strategies and improve their overall online presence.