What is the most important thing to consider when optimising a search engine marketing campaign?
- A Increasing the bid for the keywords you are targeting
- B Increasing the relevance of the keywords, ads, and landing page
- C Adding lots of keywords to the campaign to get more traffic
- D Continually changing the ad copy
Explanation:
When optimizing a search engine marketing campaign, the most important thing to consider is increasing the relevance of the keywords, ads, and landing page. This means that you should ensure that your keywords are relevant to your ad copy and landing page content. You should also make sure that your ad copy is relevant to your landing page content. By doing this, you can improve your Quality Score which can help you achieve a higher ad position at a lower cost-per-click (CPC).
So the answer to your question is B – Increasing the relevance of the keywords, ads, and landing page.