What is the definition of lead nurturing?
- The process of building relationships with your prospects with the goal of earning their business when they’re ready
- The process of building relationships with leads specifically to convert them for the first time
- The process of developing your sales relationships
- The process of developing your relationships through inbound service
or
- A process of building relationships with prospects with the goal of earning their business when they’re ready
- A marketing effort focused on engaging with only your leads in a way that encourages them to progress toward a specific action
- A marketing effort focused on engaging with your leads AND customers in a way that encourages them to progress toward multiple actions at the same time
- A sales effort focused on engaging with your warm leads in a way that encourages them to progress toward a purchase