What is the buyer doing during the awareness stage of their buying journey?
- Identifying a challenge they’re experiencing or an opportunity they want to pursue.
- Becoming aware of the ways your solution can help them.
- Evaluating different approaches or methods available to help them with a challenge or opportunity they’ve decided to address.
- Trying to choose a specific solution within a specific solution category
Explanation: During the awareness stage of their buying journey, the buyer is identifying a challenge they’re experiencing or an opportunity they want to pursue. This stage marks the beginning of the buyer’s journey, where they become aware of a need, problem, or opportunity in their life or business. They may encounter issues or aspirations prompting them to seek solutions or improvements. At this point, they’re not yet evaluating specific products or services but rather recognizing the existence of a challenge or opportunity. Therefore, understanding the buyer’s needs and pain points at this stage is crucial for businesses to tailor their marketing efforts effectively, offering solutions that address these initial concerns and establish a connection with potential customers.
