What is a hand raiser?
- Someone who explicitly asks to talk to sales.
- An employee who volunteers to lead a smarketing meeting.
- A lead that marketing has qualified for sales outreach.
- A customer who volunteers to participate in persona research.
Explanation: The correct answer is ‘Someone who explicitly asks to talk to sales.’ In sales and marketing contexts, a hand raiser refers to an individual who demonstrates clear interest in a product or service by actively expressing a desire to engage with the sales team. This proactive expression of interest can take various forms, such as filling out a contact form on a website, requesting a product demonstration, or directly contacting the sales department to inquire about purchasing options. Hand raisers are valuable leads as they have already initiated the sales process by indicating their interest, making them more likely to convert into customers compared to cold leads. By identifying hand raisers, sales teams can prioritize their efforts and focus on engaging with prospects who are actively seeking information or solutions, thereby increasing the efficiency and effectiveness of the sales process. Therefore, the definition provided accurately captures the essence of a hand raiser as someone who explicitly indicates their interest in talking to sales, distinguishing them from other types of leads or participants in the sales and marketing funnel.