What is an advocate?
- Someone who gives you a score of 9 or 10 on your NPS survey
- Someone who helps you generate more business
- Someone who gets paid for advertising your brand.
- An employee on your marketing team
Explanation: An advocate is someone who helps you generate more business. In the context of business and marketing, an advocate refers to a satisfied customer or supporter who actively promotes and recommends your products or services to others. Advocates voluntarily share positive experiences with your brand, whether through word-of-mouth recommendations, online reviews, social media endorsements, or referrals to friends, family, or colleagues. These actions contribute to generating more business by attracting new customers, building brand credibility and trust, and fostering long-term customer loyalty and retention. Unlike the other options listed, which focus on specific actions or roles, the definition of an advocate encompasses a broader spectrum of activities aimed at driving business growth through positive customer advocacy and support. Therefore, the correct answer is Someone who helps you generate more business.
