What is a topic cluster?
- A targeted cluster of relevant content that covers a specific topic in depth
- A collection of blog posts that addresses a series of related questions
- A comprehensive page that covers a topic in great detail
- A series of emails covering a specific topic that are used to generate leads
Explanation: The selected answer, A targeted cluster of relevant content that covers a specific topic in depth, is correct. A topic cluster is a strategic content marketing approach that involves creating a group or cluster of interlinked content pieces centered around a core topic or theme. This cluster typically consists of a pillar content piece, which serves as the main comprehensive guide or overview of the topic, supported by multiple related content pieces known as cluster content. The pillar content piece provides a comprehensive overview of the topic, covering it in depth and addressing various aspects, while the cluster content delves deeper into specific subtopics or aspects related to the main topic. By organizing content into topic clusters, marketers can improve their website’s search engine visibility and authority by signaling to search engines that they have comprehensive coverage of a particular topic. This approach also enhances user experience by providing visitors with a wealth of valuable and interconnected information on a topic of interest. Therefore, the selected answer accurately defines a topic cluster as a targeted grouping of relevant content pieces that collectively explore a specific topic in depth, highlighting its importance in content strategy for improving search engine optimization and delivering valuable content to audiences.