What is a Social Media Service Level Agreement (SLA)?
- A contract between a service provider and a customer regarding the scope of the in-person or over-the-phone service to be provided
- The agreement a company makes to commit to answering social media responses in a specific amount of time
- A confidentiality agreement that creates a legal obligation to privacy and compels those who agree to keep any specified information obtained in social media secure
- An agreement designed to regulate the relationship between a provider of social media marketing services and a client for those services
Explanation: The correct answer is: The agreement a company makes to commit to answering social media responses in a specific amount of time. A Social Media Service Level Agreement (SLA) outlines the commitment a company makes regarding its responsiveness to social media interactions. This agreement typically includes parameters such as response time targets for addressing customer inquiries, comments, or complaints on social media platforms. By establishing clear expectations and timelines for response, companies can enhance customer satisfaction, maintain brand reputation, and effectively manage their online presence. A Social Media SLA is essential for ensuring accountability, consistency, and quality in customer service interactions across social media channels, thereby contributing to overall customer experience and relationship management strategies. Therefore, it differs from the other options provided, as it specifically pertains to the timeliness and efficiency of social media responsiveness rather than in-person or over-the-phone services, confidentiality agreements, or regulating relationships between social media marketing service providers and clients.