What is a sequence?
- The steps of your sales process
- An automated series of emails and tasks
- A playlist of tasks that you can work through
- An outline to follow during a sales call
Explanation: The correct answer is An automated series of emails and tasks. In sales and marketing, a sequence refers to an automated series of emails and tasks designed to engage and nurture leads or contacts over time. Sequences are typically set up to run automatically based on predefined triggers or actions taken by the contact. These triggers could include things like a contact filling out a form on your website, downloading a resource, or expressing interest in a particular product or service. Once a contact triggers the sequence, they are enrolled in the automated workflow, which then sends them a series of pre-written emails and tasks at scheduled intervals. The goal of a sequence is to guide contacts through a predefined journey or sales process, providing them with valuable information, resources, and touchpoints along the way to help move them closer to making a purchase decision. By automating this process, sales and marketing teams can save time, stay organized, and ensure that leads receive consistent and relevant communication throughout their buyer’s journey.
