What can social media analytics tools help you measure when assessing campaign results?
- Whether the campaign was more successful than your competitors
- Whether the visitors liked the social campaigns or not
- Whether a visitor called the store after seeing a social post
- Whether the visitor clicked on a paid ad or organic listing
Explanation:
Social media analytics tools can help you measure whether the visitor clicked on a paid ad or organic listing, whether a visitor called the store after seeing a social post, and whether the visitors liked the social campaigns or not. They can also help you measure other metrics such as engagement rate, reach, impressions, and conversions. Whether the campaign was more successful than your competitors may not be directly measurable using social media analytics tools.