What bidding strategy should you use to maximize the number of visitors to your website?
Cost-per-view (CPV)
Cost-per-click (CPC)
Cost-per-thousand viewable impressions (vCPM)
Cost-per-acquisition (CPA)
Explanation:
If you want to generate traffic to your website, focusing on clicks could be ideal for you. Cost-per-click (CPC) bidding may be right for your campaign.
Read more here: https://support.google.com/adwords/answer/2472725
