What are the two main objectives of an app marketer? (Choose two.)
Select All Correct Responses
- Responding to user feedback
- Generating app reviews
- Driving app downloads
- Encouraging app usage
Explanation:
The two main objectives of an app marketer are encouraging app usage and driving app downloads. These objectives are paramount for the success and growth of an app. Encouraging app usage involves engaging existing users to increase their frequency and duration of app usage, ultimately fostering loyalty and retention. This objective focuses on maximizing the value derived from each user and enhancing the overall user experience to ensure continued satisfaction and engagement. Driving app downloads, on the other hand, is essential for expanding the app’s user base and reaching new audiences. By increasing the number of app installations, marketers can broaden their app’s reach, increase brand awareness, and potentially acquire valuable new customers. Both objectives are critical components of a comprehensive app marketing strategy, working together to drive user acquisition, engagement, and ultimately, app success. Therefore, focusing on encouraging app usage and driving app downloads enables app marketers to effectively grow and sustain the app’s performance and impact in the competitive app ecosystem.
