What are the phases of the frictionless selling framework?
- Enable, Align, Transform
- Attract, Engage, Delight
- Identify, Connect, Explore, Advise
- Engage, Guide, Grow
Explanation: The correct answer is Enable, Align, Transform. In the frictionless selling framework, the first phase is ‘Enable,’ which involves providing the necessary tools, resources, and training to sales teams to effectively carry out their roles. This includes equipping them with product knowledge, sales methodologies, and technological platforms to streamline their processes. The next phase is ‘Align,’ which focuses on aligning the goals and strategies of the sales team with those of the overall business objectives. This entails ensuring that the sales efforts are synchronized with the company’s mission, vision, and values, as well as with other departments such as marketing and product development. Finally, the third phase is ‘Transform,’ which aims to continuously improve and evolve the sales process through data-driven insights, feedback mechanisms, and adaptation to changing market dynamics. This phase emphasizes innovation, agility, and scalability to stay ahead in a competitive landscape. Overall, these phases of Enable, Align, and Transform constitute a structured approach to frictionless selling, enabling organizations to optimize their sales efforts and achieve sustainable growth.