Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.) Select All Correct Responses
- Keywords
- Bids
- Budgets
- Ad extensions
- Ads
Explanation:
Performance Planner is a valuable tool that provides forecasts and lets you optimize your advertising budget. This tool is powered by machine learning and analyzes billions of signals weekly. It’s all about your budget optimization, not ad format or targeting.
Using the Performance Planner on a monthly basis allows advertisers to optimize two crucial aspects of their account: budgets and bids. The Performance Planner provides valuable insights and forecasts regarding how changes in budgets and bids can impact campaign performance and outcomes. By analyzing historical data and considering factors such as seasonality, trends, and competition, advertisers can make informed decisions about adjusting their budget allocations and bid strategies to maximize the efficiency and effectiveness of their advertising campaigns. Optimizing budgets ensures that advertisers allocate sufficient resources to campaigns with the highest potential for driving results, while optimizing bids allows advertisers to adjust their bidding strategies to compete more effectively in auctions and achieve their desired advertising goals. By leveraging the Performance Planner to optimize budgets and bids on a monthly basis, advertisers can enhance the performance and profitability of their Google Ads campaigns while staying responsive to changing market dynamics and business objectives. Therefore, selecting budgets and bids accurately reflects the two aspects of an account that advertisers can optimize using the Performance Planner on a monthly basis.
